The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority) Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprof. Why does branding--a well-developed discipline with a history of commercial s
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| Title | : | The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority) |
| Author | : | |
| Rating | : | 4.56 (681 Votes) |
| Asin | : | 1118583426 |
| Format Type | : | Hardcover |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2014-03-17 |
| Genre | : |
Editorial : From the Inside Flap"We are rebranding."For nonprofit organizations, that should mean something like, "We're going to improve our marketing and help people love our cause. This will improve our fundraising." Far too often, it doesn't mean anything like that. Instead, "We are rebranding" at a nonprofit often means several years of disastrously lower fundraising revenue, marketing confusion, and broken careers. Why does branding—a well-developed discipline in the commercial marketing world—fail so miserably and so often for nonprofit organizations? The reason, according to author and fundraising expert Jeff Brooks, is commercial-style branding is wrong for fundraising. It's the wrong tool, applied in the wrong way. Brooks shows how nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—from commercial marketing. The Money-Raising Nonprofit Brand is more than a critique of commercial-style branding. It provi
Why commercial-style branding doesn't work for nonprofits--and what doesThe nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. It hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies haven't just failed, but have actually discouraged giving. Why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry.
- Offers real-world branding strategies that work in the nonprofit world --and improve fundraising results
- Disabuses readers of the dangerous notion that commercial-style marketing will improve nonprofit bottom lines.
- Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprof
Such a good book! A Finnish friend recommended this to me and some clasmates, and though I haven't gotten too far into it yet, I'm looking forward to reading more :). I sometimes got the feeling she only wrote the book to give the series closure - like she was forced to do it. On the strength of reviews, I bought Black's Learn to Read New Testament Greek and Mounce's Basics of Biblical Greek Grammar and tried to read them together. The only thing in common in this collection is that the company had rights to this collection of remakes done by British bands. too much !. Have read them over and over again. Loverman" and read it for yourself to see what all that has and is going on with this main character.. Really a unique book.. Nora Roberts is getting to be redundant, sadly. This book is about a team’s journey, mechanisms, and practicalities of a project that set out to gather research evidence and create educational modules around discrimination and equal service provision in En
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